Sport is generally considered a largely lucrative profession, but as in any industry, wealth is unevenly distributed, with the most popular sports accounting for the bulk of the wealth. Skateboarding does not belong in the category of popular sports, but Tony Hawk has been able to accumulate more than $140 million in personal net worth as a result.
This figure puts him higher than some of the athletes in popular sports, which has caused many to wonder how he managed to achieve this. In this article, we describe how the famous skateboarder got rich through a niche sport. Take a look at it below.
How Tony Hawk Achieved His Net Worth
You could say that Tony Hawk achieved his enormous fortune because he was a gifted child who constantly pushed himself to be the best at a very young age. On a methodological level, however, his journey to a personal net worth of $140 million has resulted in a very successful skateboarding career, video games, entrepreneurial ventures, and a film career.
Even if you have never seen a skateboard game, you have probably heard of the name Tony Hawk. Due to his highly remarkable size in skateboarding, he has achieved great recognition and net worth through the sport, and it all began at the age of 14 when he became a professional skateboarder.
Nicknamed The Birdman, Tony Hawk’s incredible success as a skateboarder began in 1983, at the age of 15, a year after he became a professional skateboarder when he won the Spring Nationals Contest in Del Mar. Since that first victory, Tony has won more than 60 competitions, from the X Games to the World Championships and various National Skateboarding Association competitions, where he became World Champion for twelve consecutive years.
In addition to competition victories, he has also led the United States in international competitions at the X Games. Summer Games and boasted sixteen medals, ten of which were gold medals.
At the age of 16, he was considered the best skateboarder in the world, a title he has held ever since. Aside from his numerous competition victories, he is also the first skateboarder to land a “900”, a difficult skateboard which he has completed at least two more times since his first time.
These numerous victories have earned Tony Hawk a worldwide reputation and have attracted sponsors such as Lakai Footwear, Independent, Nixon and Bones, whose partnership has helped him make an enormous fortune.
Tony Hawk took advantage of his growing popularity and expanded his skateboard career to the business side by co-founding the skateboard company Birdhouse. The company was founded in 1992 and is known for the production of decks, wheels, skateboard clothing and accessories.
Alongside the company, the desire to popularize skateboarding as a sport led Tony Hawk to create Boom Boom HuckJam, a show tour that includes skateboarding, freestyle motocross, and BMX. The tour began in 2002 and has been running ever since, with a presence in 31 cities across the United States and the popular Six Flags amusement parks.
As part of his entrepreneurial spirit that has helped Tony Hawk achieve his $140 million net worth, he has partnered with Six Flags to create a series of amusement park rides known as Tony Hawk’s Big Spin.
Video Game Series
The crux of Tony Hawk’s entrepreneurial ventures is exploiting his popularity for a variety of business interests, and in 1999 one of them was the video game, Tony Hawk’s Pro Skater. The series debuted in 1999 and has released more than 18 titles to date, including four spin-offs and four new releases.
Developed by Neversoft and released by Activision, the video game series has generated more than $1.4 billion in revenue since 1999, and Tony Hawk has received more than $50 million in revenue since its release.
In addition to video games, his birdhouse company, prize money, and sponsorship contracts, which he has earned through a very successful skateboarding career, Tony Hawk has also achieved his net worth through several appearances on film and television shows.
The professional skater made his first movie appearance in 1986 in Thrashin’, and since then he has appeared in more than 30 movies and television shows, including such well-known titles as xXx, Lords of Dogtown and Ballers.
Another way Tony Hawk has achieved his net worth is through his YouTube channel RIDE, which has more than 1.6 million subscribers and over 430 million viewers.